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Hence, this study focuses on Chinese visually impaired people, and attempts to uncover the “mysterious veil” of influencing factors that impact on their tourism behavior. With the increase in leisure time and material wealth comes an enhanced awareness of leisure time as an important avenue for improving life happiness and realizing life meaning . However, visually impaired individuals are constrained by their own physiological conditions, making it difficult for them to participate in leisure tourism. Because of their impaired visual function, they have long been imprisoned by the traditional opinion that tourism is about sightseeing which requires one to be able to see the sights . This is also the reason why we seldom see visually impaired people in scenes of daily life and leisure tourism . Nonetheless, the number of visually impaired people is substantial, and there is potential for future tourism development to focus on the specific needs of this potential market segment.

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Based on the above analysis, the interrelationships between categories have been clearly defined. The six main themes and their corresponding categories were used as the foundation to construct a theoretical framework which outlines the factors influencing leisure tourism behaviors for visually impaired persons, as shown in Figure 1. Factors influencing the leisure tourism behavior of visually impaired individuals. Finally, the selective coding process involved further clarifying and refining of any relationships and organizing the identified categories around a central explanatory concept. This resulted in six core themes being identified, including tourism products and services, personal psychological factors, personal socio-economic factors, social support, community support, and barrier-free environments. The global tourism industry reached a market size of $1.09 trillion dollars in 2020, with the online travel sector worth approximately $433 billion in 2021 and expected to rise to an estimated $691 billion by 2026.

There are practical implications for tourism managers in programming and optimizing tourism products and services that better serve visually impaired tourists, and further improve the social well-being of visually impaired groups. In a broader view, this may also promote a more harmonious society, due to an increased awareness of the visually impaired and their specific needs when traveling. All interviewees who participated had high levels of travel experience.